Frequently asked

Questions, in plain
language.

The honest answers to what Natura is, how HumanPods work, what tinyPeople actually do, and how we approach privacy. If something is missing, write to hello@natura.inc.

The basics

Tap a question to expand. Everything below is current as of today and will be replaced with the canonical FAQ once the new site is finalized.

  • Natura AI is short for Natura Umana, which means "Human Nature" in Italian. We are a hardware + software AI lab with the mission of rediscovering human nature by creating technology that enhances our lives without causing distraction. We want to reverse the dystopian trend of technology engineered to be highly addictive. Our goal is to bring people back to their human nature, and we believe AI is the perfect tool to do so.

  • HumanPods are the most logical hardware choice to provide uninterrupted access to personal agents. They are open-ear wireless earbuds. They are designed for all-day use, so we made them (1) non-isolating and (2) comfortable, thanks to our patented gravity hook. Our testers reported forgetting they are wearing them, and experiencing no pain even after 8 hours of use. They can connect you to tinyPeople wherever you are.

  • NatureOS is an iOS and Android app that connects to HumanPods, allowing you to seamlessly interact with tinyPeople. It is designed to be familiar and radically simple to use. Although most of the communication will happen without the need to pick up the phone, NatureOS also allows users to send text, images, documents and voice notes to your personal agents.

  • tinyPeople are personal agents designed to emulate human behavior and conversation. Each tinyPerson has a unique personality, voice, skills and purpose. Thanks to their integrations, they can act on your behalf, so you can minimize your screen time. As you talk with them over time, they develop opinions, memories and even core beliefs, which in turn can influence their personality. Each user will end up with a unique set of tinyPeople shaped by their own life.

  • You can order HumanPods today. We are in the process of rolling out NatureOS.

  • Your interactions with tinyPeople truly belong to you. Like in human relationships, tinyPeople will only remember what you choose to share during conversations or through connections. Everything else remains private. They learn about you naturally over time, as a close friend or colleague would. You are able to control how much your tinyPeople know, and what they should forget. Privacy is not a feature added on top, it is the foundation.

  • We are the team behind Rolling Square. We have been developing innovative consumer electronics for the past 11 years, delivered millions of products worldwide and launched 18 successful Kickstarter campaigns. Throughout our work we have always focused on what we call tech minimalism: technology that is helpful and functional, without distracting us from our human experience. As futurists, we know AI is the next leap, and we want to make sure it serves human nature, not the opposite.

Still curious?

Write us. We read everything.

hello@natura.inc